Generate Online Real Estate Leads With Call Capture

Generate Online Real Estate Leads With Call Capture

Modern real estate agencies are faced with a fairly serious set of problems. The current economic downturn began as the market took a heavy hit, and in order to stay profitable, agencies have been looking to all possible innovations in technology and approach. Internet marketing has been extremely helpful to some agencies, as have real estate call capture systems. These are systems based on toll free numbers that provide potential buyers with information on a home while simultaneously acting as a follow up tool for agents. When call capture systems are combined with online marketing efforts, the result can be improved sales and lead generation for real estate agencies and individual agents.
The specialized nature of real estate call capture systems is a very helpful feature in all marketing, particularly efforts on the Internet. Individual extensions can be assigned to different properties, so that off of a general toll free number, a customer can dial in to get information about a variety of homes. Agents can include these specialized extensions in online property listings, so that potential buyers are able to obtain instant information with a simple phone call.

A potential buyer might request an audio tour of the home, information about the house's size and price, or any other details that the agent wants to impart. When the call is finished, the call capture system can prompt the potential buyer to hit a certain extension to speak directly to the agent. This can be a good, non-invasive way to generate quality leads for an agent. It can also forward the most serious calls directly to an agent's mobile phone, establishing a direct connection that's invaluable in making sales. The agent is easily able to differentiate calls coming from online marketing efforts from other types of calls, enabling the agent to change his approach based on the caller. The call tracking features of real estate call capture allow agents to carefully control their advertising budget, putting more money into online marketing efforts that are effective and cancelling ads that aren't working.

Call capture systems can also offer click-to-call systems that are ideal for websites, as they don't require customers to pick up a phone and dial a number and an extension. Instead, a customer enters his or her phone number into a dialog box on the website, and within a minute, the customer is automatically contacted by the real estate call capture system. The system tells the Internet viewer about the property the caller is interested in using information and recordings from the real estate agent for that property. These might be the same recordings that the agent uses for direct callers, or they may differ in approach depending on how they're set up.

Internet marketing efforts favor agents that keep consistent contact with clients, and call capture systems are helpful in this area as well. Many real estate agencies offer newsletters and reports about the properties that they represent, and real estate call capture systems can be used to offer these electronic reports to potential customers. A customer who calls a call capture system (or enters his or her number on the web) or who enters an email address via the system can join a mailing list. The mailing list can be used to send reports about a specific house or homes in a certain neighborhood or price range, rather than blitzing a customer with information about every property that an agency is selling. The call capture systems provide organization for this type of mailing, and collect relevant information from buyers to make a mailing list worth an agent's time.

A real estate call capture system is a good way for agencies to generate new leads and sales, but combining the system with online marketing can make an agent's Internet marketing far more effective. The systems create and keep an innovative, technologically impressive, and user-friendly way to keep in contact with clients. In bad economies, especially, these types of innovations are extremely valuable to real estate companies. Call capture can mean the difference between struggling to get by and establishing great market presence and respectable sales figures for real estate agents.