Real Estate Agents: Create A Lasting Presence With Professional Cds Of Information

Real Estate Agents: Create A Lasting Presence With Professional Cds Of Information

by Dale Kubin

When you work in real estate, competition is stiff. During a sellers' market, everyone who is even thinking about listing their home is going to be trying to find the one agent who can help them get the highest price for their home. During a buyers' market, everyone who is thinking about listing their home is going to be looking for that one agent who can make the sale; they don't want their home to stay on the market indefinitely, they want to know what an agent is going to do to make their home stand out and sell quickly. It all comes down to your listing presentation.
Which of these scenarios do you believe would leave a longer lasting impression?

a. You walk into a meeting with a seller with a stack of paper. On one sheet, there's a diagram of the housing market in their area. On another there's a copy of a traditional selling brochure. On another there are descriptions of how you create an audio recording for each property your represent. After you've met with them, you leave them with key paperwork and your business card; or

b. You walk into a meeting with a seller with a sense of what you'll be talking about and a professional CD or DVD of some of your best marketing tools. Included is an MP3 audio file of a recording on your info line about a property walking callers through a home, a movie file that shows a virtual tour as it will appear on our company website with the listing, an interactive sellers' guide. On the CD or DVD is your contact information - which also appears at the top and bottom of every file that is burned on the disc.

When sellers are able to explore the tools that you will use to help them sell their homes, they are more likely to remember your listing presentation - you're more likely to make a lasting impression on them. With the Nexis CD publishing system, creating these professional CD presentations is as simple as selecting the files of content and selecting the images and details of your business for the CD artwork.

The best part is that the Nexis CD publishing system enables you to save the artwork file as well as the content file; if you regularly use the same listing presentation, you'll simply be able to print and burn a new CD when it's needed. Alternately, you'll find that you can burn multiple copies in advance so that they are ready when you need them - saving you time when you need it most.

When you are able, as a real estate agent, to create a more professional listing presentation - and when you are able to provide prospective sellers with a professional CD that allows them to review that presentation before choosing a listing agent - you can be sure that sellers will remember what you had to say and what you have to offer. That will assuredly help you to get more listings - and make your business more successful.