Real Estate Leads - Build Them Through Networks

Real Estate Leads - Build Them Through Networks

by Cole Stevens

Networking with real estate and home services professionals is a great way to build leads through referral business. Like any business, being well-connected and having your name front and center is one of the most effective ways to make new contacts and grow your business.
However, networking takes work. It's an ongoing job that requires constant effort to build new contacts while still maintaining your old ones. To learn more about how you can grow your leads network, keep reading.

Attend Home Shows and Builder Showcases

Attending home shows not as a booth holder, but as an attendee, can be a great way to walk around and meet with builders, other real estate agents and mortgage professionals.

In one room, you'll find hundreds of booths all dedicated to some aspect of your business. So, instead of calling up all these businesses individually, why not grab a few business cards and do a one-day tour?

Host a Networking Function

Send out invitations, charge a certain amount per plate, hire the caterers, schedule a few speakers and you have a networking function. Whether it's for real estate professionals only or for everyone in the home business, tailor your invitee list accordingly.

If you don't have the time to host a function, focus on attending as many functions as possible - a business lunch, awards ceremony or round table discussion.

Get Involved In Your Community

One of the best ways to network and build your business is through word-of-mouth and trust. Clients tend to prefer using real estate agents who they already know and who live in their local area.

So, get out there and meet the potential clients in your local area. Coach a hockey team, attend soccer games, get involved in your PTA, join the gym, attend church, or volunteer at the library. Do what you can to get your name and face out into your local community.

Be Where it Counts

The agent who always works from home or a car and never from the office is the agent that's out of touch. Sometimes, you need to focus on networking with your own broker and agency peers. Being in the office allows you to stay on top of incoming inquiry calls, news and potential networking opportunities.

Remember, word-of-mouth advertising is the most important lead generation tool that you have so focus on networking opportunities like community interaction, networking functions, home shows and your own office to build client leads.