What is a Real Estate Gateway Web-Page?

What is a Real Estate Gateway Web-Page?

by Brett Miller

I'm Brett Miller and I'm a domain-aholic. Yes, the truth comes out! Since the late 90s, I can't help myself from buying these wonderful groups of words with "dot com" at the end.

Domains are like great dreams for the future. Yet, most of my domains sit un-utilized, waiting for their moment to shine. Are you sitting on a treasure trough of unused domains that you keep paying for year after year? Well, there's hope for you yet!

Introducing the 1-Page Wonder: the Domain Gateway Webpage

In the old days, you could simply "park" all of your unused domains to your main website, but that approach will now get you penalized by Google who will see all these domains as separate websites all displaying the exact same data. PENALTY!

Instead of this destructive approach, consider having a special webpage built that takes advantage of the specific keywords present in each domain name itself. Create as many different key phrases that apply to this domain name and link those to your main website.

This 1-page site should not be a duplicate of another page you already host online. It should be its own free standing unique, content-rich super page that is optimized to the hilt with links "pointing" to your main website. In fact, these links are the main reason for having this 1-Page Wonder page. The more links pointing to your main website from other websites on other servers, the better for helping you achieve higher ranking on the search engines.

On your 1-Page Wonder, you want to post as much content that is applicable to the subject as possible. It's better to write new copy for these pages. If you can create a special Blog for just this domain that you will keep up and not let it go stale, this is a great idea since Google LOVES Blogs. Add RSS and XML Feeds to your page with news items that are based on your keywords to ensure that you have constantly updating content, or better yet, set up a Blog that you will enter special material just for that gateway page.

There are a lot of services coming out every day that will give you "widgets"­ snips of web code ­ that your webmaster can place right on the webpage to show Blogs and Newsfeeds. A couple of these are FeedBurner.com and SpringWidgets.com. This will give you a free flowing avalanche of new and rotating copy that you don't even have to write. A good place to find information on a 1 Page Wonder gateway page websites is at